Focus on long-term player loyalty
Meet your players’ expectations and surpass them. Make every interaction with your casino, sportsbook or lottery operation – an exceptional experience. Start smart and work with a dedicated Oryx MS team.
Proven methods, offers and incentives drive your players from registration to deposit.
Custom promotions and precise communication techniques target specific player segments or even individual players.
Special reactivation toolkit helps reduce churn and bring back players repeatedly.
In more than 10 years of experience in online casino, sportsbook and lottery operations, our team has developed special methods of customer interaction and support for building genuine relationships and maximizing ROI.
When it comes to long-term loyalty, you simply have to know what works best and when. We do.
Signup-to-deposit ratio
Campaign open rate
Player lifetime
Our team uses daily Oryx’s wide range of marketing and player engagement tools to boost engagement, conversion and retention rates of our clients:
Oryx player engagement tools – developed and constantly upgraded in close cooperation with our Operational marketing experts – are a result of 10+ years of testing and improving a more and more efficient formula for maximizing values of all KPIs.
Oryx analytics platform is a treasury of structured data and insights that our marketing team uses to understand market specifics, know players and their preferences, in order to effectively segment, target and engage the players with tailor-made promotions.
Content Providers Data
Service Providers Data
Product Providers Data
Managment System Data
Sportsbook Data
Lottery Data
3RD Party Transactional Systems Data
Website Data
iGaming Platform Transaction data, Player data
Oryx HUB Gameplay dataORYX Analytics Platform
Quality over quantity – player communicationsThe days of sending out mass mailing and promotions and seeing what sticks are long gone. We inform your players only on topics relevant to their playing styles, using their channels of choice.
VIP ManagementRecognize the significance of VIP players and devote them their well-deserved attention. VIPs stay when they feel recognized, respected, and appreciated. A personal touch and individual treatment are essential in building a strong relationship with a VIP.
Our team uses a systematic and data-driven approach to identifying and managing all types of VIPs, from amiable to the most demanding, all the while maintaining responsible gaming regulations.
It’s important to recognise the potential of a player to become a loyal high-roller and nurture the relationship early on.
Affiliate ManagementWe identify, analyze, evaluate and manage affiliates best suited for your brand and make sure you get the maximum results out of the affiliate programs. Our Affiliate managers closely monitor each customer’s target market and determine cooperation with the most relevant affiliates for every market individually.
Content and Games ManagementYou will always have the latest, most popular, interesting and exciting games available on your website for all your players to enjoy.
New releases and promotional in-game tools will help you stay ahead of the competition. Our custom game selection is based on periodic reports, KPI analysis, game performances, market specifics, player preferences, player segmentation and Recommendation engine.
Content Placement. Personalized games grid. GIF animated icons. Game tags. Game recommendations for segmented player groups. Custom daily re-positioning of content.
Besides the smooth running games, your players should also encounter no difficulties during the following key processes of your operation:
We make sure all four processes are fast and simple so the players can focus on their fun. Processes like payments management, AML compliance and KYC are all automated and in line with each particular jurisdiction’s requirements, ensuring an enjoyable experience for the player with zero delays and complications.
Customer SupportSince all players like to feel respected and appreciated, our support team is available 24/7 to answer questions and resolve issues, preferably in the player’s native language.
Our support style is based on proactive communication and a personal, yet focused approach.
Key points that guarantee player engagement and long-term satisfaction:
KYC processThis can be a complicated and uncomfortable process for players as well as operators. Performing due diligence, checking player documentation, following all jurisdiction directives, etc. can be overwhelming.
Anti Money Laundering Safety. Transparency. Compliance.When it comes to making sure the operation complies with AML laws and regulations, we cover all regulations and have all the procedures in place.
Payment, Risk and Fraud ManagementServing player needs, while ensuring player safety and data privacy. A seamlessly running system for quick deposits and cashouts.
Deposit verification
Withdrawal verification
Wagering verification
Every player deposit, withdrawal and wager is checked automatically and if needed also manually, In order to minimize the chance of fraud, underage players’ participation and abuse of stolen payment methods or accounts.
Risk and fraud
You can rest assured that all your players and your operation are safe from various risk and fraud situations as we take preventive action and control of all payment operations.
We do that with the help of our proprietary Fraud rules settings, which are executed automatically upon each player’s withdrawal request.
Subscribe to Oryx Newsletters
Where to
find us
Oryx Gaming Limited is licensed and regulated by the Malta Gaming Authority, licence number MGA/B2B/298/2015 (Service (B2B) - A licence to provide a supply in a business-to-business capacity) and Romania Gaming Authority - ONJN, licences nr.1016/27.04.2018 and nr.1015/27.04.2018 (Clasa a II-a).
