Global Gaming Expo in Las Vegas is next to ICE London, the most important show for the global gaming industry, with participants coming from more than 100 countries. This year 500 exhibitors were displaying to 27.000 attendees and for the first time, Oryx was among them. Supported by the team from Bragg Gaming Group it was one of the most successful exhibitions for Oryx so far.
There is the show.
G2E takes place in the Sands Expo and Convention Center, which is located on the property of the Venetian, with 7092 rooms currently the second largest hotel in the world. While the convention center is not as big as Excel in London, it still is an impressive sight to see.
It is a place where the land-based segment of the industry reigns, showing off with latest-and-greatest that has been worked on and often finished in haste during the last weeks before the show. All the Big Boys are here: Novomatic, Aristocrat, Konami … and of course Scientific Gaming and IGT, representing the home turf.
Smaller companies and fresh faces can be noted, too. This year what especially caught the eye were high-quality slot machines – cabinets and games – developed by newly awakened companies like Bluberi. Although the products were pretty and some of them quite entertaining/funny – SirMixALot’s I Like Big Buck$ for example – real innovation is missing. Machine wise we could look at larger and brighter monitors and game-wise at versions of LightningLink, Buffalo and Dancing Drums.
The most important change perceived on the floor is the increased presence of iGaming and online service providers. America is opening up to sportsbook and nobody wants to miss the chance. This is one of the biggest opportunities in the global regulated market today and Oryx is actively seizing it.
And then there is Vegas.
There is no place like Las Vegas. With over 42 million visitors per year, it is an absolute entertainment capital of the world. And it has been for a while. Established in 1905, it only took off when young males came to work on the Hoover Dam and casinos and theaters were built for them. It became the place where mobsters, entertainers, whales and ladies mixed and mingled to make it or break it. And it holds true today.
More important people will show up at G2E Las Vegas to meet, discuss, make a deal or grab a drink/bite/body part, than any other professional event in the industry. It is a city of opportunities and everybody seems to be a little more open to it. It is also a city of the unexpected. Like paying a five-star price for a run-down motel room or drinking free Crystal champagne with pizza while listening live to Jeniffer Lopez, Gwen Stefani or Lady Gaga. Opportunity and unexpectancy sometimes lead to unexpected success. In the case of Oryx and Bragg, I am sure the success won’t be unexpected and that the future is as bright as Vegas neon lights. Let’s be there together!
Luka Turk, Product Owner Games, Oryx Gaming