Here is a story about how we revamped a vital component of our product – web cashier – and cranked up our client’s results. It is a story about teamwork, success and our workplace culture.
Web Cashier is a product and component implemented onto a casino or sportsbook website. It handles deposits and withdrawals, supports many different payment methods, enables handling of player details, allows for limit setting and exclusions, and so much more. It is the part of the website that handles financial transactions, enables players to see what is going on with their account and to make changes such as validate their phone number, change password, convert comp points, etc.
Oryx created its own Web Cashier component, as part of its omni-channel iGaming Platform, a long time ago and it served its purpose for a long time. But time flies and industry and standards change, so it was time to create an improved version – Web cashier 2.0.
The biggest objective was to cover all needs of our users and clients, so we started with a fully customised solution for one of our major partners.
We created an improved user experience through improved UX, revamped UI design, updating existing features and by adding some new ones such as phone validation on Cash Deposit claimable bonuses. We went into details, changing colours, buttons, fields, navigation – everything to assure the best user experience as possible.
The product team went back to the drawing board back in mid-2019 and after a few months, the development had started. As Web Cashier includes a lot of functionalities, we developed in phases. We started with the most important features, like deposits, and continued with the rest – withdrawals, bonuses, player details, transaction history and game history, to name just a few.
The whole product was finished in December 2019 and rapidly launched with the first client. After the release, the client has reported an increase in the deposit rate which is a confirmation that we achieved an improved user experience that guides users through the deposit funnel. We improved deposit flow by changing the order of where we offer welcome bonuses. This increased the players’ incentive to deposit.
Our basic Web Cashier visual template is responsive and adaptable to any customer brand identity. If the client has special wishes we can adhere to that too.
For one of our clients we created and developed a very special Web Cashier version that has many eye candies and special effects. Everything from pretty colours to exploding canons after a successful deposit. It is a treat to see and use. We tracked changes in the deposit rate and saw an increase on a yearly basis.
Revamped web cashier
It is a real privilege working in a company where you get a chance to partake in such complex projects.
We are planning to have all our platform clients successfully migrated to the new Web Cashier 2.0 by the end of 2021. We are certain that this will bring an improved experience to our players across the globe. We will continue to work on improvements and new features to be added along the way.
This project demanded cross-collaboration across many of the Oryx teams including product, development, operation, design, customer support and sales. On top of that, we worked closely with our clients’ different teams. It is a real privilege working in a company where you get a chance to partake in such complex projects, but most of all, to see satisfied customers and their great results.